EcoPencils

Project Description

Ecopencils is an eco-conscious stationery brand dedicated to providing high-quality, aesthetically-pleasing sustainable writing tools crafted from environmentally friendly materials like bamboo.

The Process? This brand started off as a logo project where we mixed two uncommon objects together and has undergone 3 redesigns through professional feedback. Through this, I mixed together a bamboo stalk and a pencil to create the logo made on Adobe Illustrator, then developed the brand further by creating hand-drawn styled drawings of bamboo pencils, azelia flowers, ferns, and a panda. Lastly, I developed over 20 mockups on Adobe Photoshop.

The Result? One fully developed brand that features logo ideation, to sketches to final product, ability to redesign with feedback, packaging design, shirt design, bags, advertising, and store graphics.

Skills Used:

Adobe Illustrator
Adobe Photoshop
Digital Illustration
Branding
Logo Design
Packaging
Advertising
Environmental Graphics
Merch Design

Ecopencils is the only eco-friendly pencil brand that seamlessly blends sustainability, affordability, and aesthetic appeal, making high-quality bamboo stationery accessible for everyday use.

Brand Story

Ecopencils is an eco-conscious stationery brand dedicated to providing high-quality, aesthetically-pleasing sustainable writing tools crafted from environmentally friendly materials like bamboo. Designed for students, professionals, and creatives who prioritize sustainability, Ecopencils combines functionality and aesthetics with a commitment to reducing waste. Warm, knowledgeable, and purpose driven, our voice is approachable yet informed, inspiring consumers to make sustainable choices without feeling overwhelmed. By fostering a community of eco-minded consumers, the brand redefines stationery as a sustainable choice without compromising quality or aesthetics.

Storefront Mockups

Illustration Spotlight

Illustrations made to compliment the logo and add a hand-drawn, artist quality to the brand. I wanted to instantly communicate an eco-friendly brand that sells stationary, pencils, journals, and more through the visuals. I created bamboo stalks made to look like pencils, ferns, Azelia flowers, and a charming panda.

Made on Adobe Illustrator.